Recently, I heard Instagram’s CEO say that private messages are where the highest level of activity happens on the platform. He didn’t say it, but my hypothesis is that this is largely due to sharing memes with partners, family, friends, etc. Personally, in my case, my sister and I send each other dozens of memes a day across all social media without even saying a word. Just links, and I think it’s something quite common nowadays because sharing a meme is a way to show affection/interest in the other person.
Recently, I heard Instagram’s CEO say that private messages are where the highest level of activity happens on the platform. He didn’t say it, but my hypothesis is that this is largely due to sharing memes with partners, family, friends, etc. Personally, in my case, my sister and I send each other dozens of memes a day across all social media without even saying a word. Just links, and I think it’s something quite common nowadays because sharing a meme is a way to show affection/interest in the other person.
I wish that there had been some nuance and consideration of the superficiality to the sort of "social bond" that comes from sharing a meme.